59
« on: November 21, 2008, 11:40:31 pm »
I must say, Sony knows what they are doing with advertisements.
Seriously, their adverts are the only ones that appeal to me.
Let's take a look at typical Commercials from each company:
Sony: Something that gets you fired up and excited
Microsoft: Basically telling you that everyone is doing it so "Jump in."
Nintendo: You know, someday, a old Japanese guy will come knocking on your door to play with you. No but seriously, their main focus is basically "Let everyone play!"
Now, I am not a Sony fanboy, in fact I despise Sony. I go more in depth:
Sony's new PSP Commercials (the ones about "NYC DOES IT" and "The Whole world in your hands") actually make me WANT to get one. Seriously, they display the usability and add a nice visual to it. The recent ones like "NYC DOES IT" are leaning towards Microsoft though, which is bad.
Now I remember when the PS3 was coming out, and Sony had their commercials with a black and white PS3 in the center with abstract art (you know what I am talking about right? I can't it explain it much ;P), the music they had just made me feel tingly and made me want to play it, really bad. To top it off, they really rose your hype when they displayed fun games such.
Can anyone agree with me in regards to the fact that these commercials actually got you to think?
Now its Microsoft's turn:
Now, all the commercials for XBOX360 have the same motive "Everyone's doing it". A recent commercial I saw was the one with a bunch of Asian kids, which in the end, end up playing in a puddle with each other with the text "Jump in." on the screen. Seriously? The oldest method of advertising, and it isn't doing them any good. I can't relate to a bunch of people playing in a puddle, nor can I relate to 100's of people playing video games with me. Sorry Microsoft, I am not "Jumping in." get something more original, and something that appeals to regular gamers.
Nintendo:
I have to say, I think Nintendo completely failed in their advertising. First of all, we all know those "We would like to play" commercials. These commercials start out with two Japanese men who go door to door and ask household to "play" with them. It ends with a bunch of people having fun on a Wii. Now I can relate to the fact me and some of my friends can play together and have fun, but I just don't get any appeal from them. When they play Wii, all they showcase is "Oh my God, you can play with your friends" which is stupid because you can do that with every console. Nothing else. They BARELY showcase any games for it, probably because they all suck...
tl;dr Sony has the best ad campaign.
What do you guys think?
(now that I think of it, this topic may be more suited for "Debates" ...)