Pretty much. It was just a Marketing-hit to bring people back to the cinema and the reduce piracy (and of course, raise the ticket price), and look at the world, everyone is obsessed with the a f-ing visual effect they insist on calling 3D, "3D games" (have every game before been 2D?), 3D televisions (watched a soccer game, and the only difference I noticed was the scoreboard), 3D movies, 3D glasses (people look so ridiculous) and all that...
It's not really anything thaaat special, and people are so influenced and the world is not obsessed.
I'm looking forward for the 3DS, but it is because of the games, being Nintendo, there's Zelda and all the stuff, I'm not running to it like crazy because it says "twee-dee".
My girlfriend has "fallen into it", and now I have to pay €6 extra for every single time I want to take her to the cinema, and she calls me a "complaining old man who does not like new stuff" because I wouldn't spare "€3000" in a fricking 3D television if I had the chance (oh wow so cool >_<).