A british army recruitment ad, they played it like twice and never again. It involved a man trying to get inside a club using either his "leadership", "stamina", or two other things I can't remember (the idea being these are all army traits or some !@#$%). I only ever saw the leadership and stamina ads.
Leadership involved someone telling him to get everyone to shout his name so they let him in, followed by the line "Use your leadership"...
Stamina involved someone telling him to run home and get changed into something more "acceptable" for a club (clearly the man was too stupid to think of this one himself).
The man did whichever one of these was picked, got in the club...then a random woman appeared out of nowhere, told the audience "I like how you think", followed by what essentially translated to "join the army and impress your friends"...
so, yeah -_-